My Story

Before the platforms, there were two degrees she didn’t finish.

This is the part that doesn’t make it into the highlight reel — the false starts, the pivot, and the years of building alone before any of it worked.

6 semesters

Six semesters into a software engineering degree, she already knew it wasn't going to be her career.

5 semesters

She switched to fashion design instead. Five semesters later, that wasn't it either.

2016

Then she found digital marketing. Nobody teaches you this one in school — you learn it by doing it badly, in public, until you don't.

No shortcuts

No team. No budget. No plan B. Just consistency, one post at a time, for years.

6 semesters

Six semesters into a software engineering degree, she already knew it wasn't going to be her career.

5 semesters

She switched to fashion design instead. Five semesters later, that wasn't it either.

2016

Then she found digital marketing. Nobody teaches you this one in school — you learn it by doing it badly, in public, until you don't.

No shortcuts

No team. No budget. No plan B. Just consistency, one post at a time, for years.

And today —

Instagram

YouTube

TikTok

Built without a team. Without a budget. Just her, and a refusal to wait for permission.